Reiff Reifen

In preparation for the winter tire season, one of Germany’s largest wholesalers and retailers for car tires conducted a marketing campaign for its branches in Baden-Wuerttemberg in the form of a drive-in cinema. The vast majority of events took place at the customer car parks or open spaces of the branches, partially also on public event spaces if the demand for tickets was extremely high.
Since events were conducted in 14 branches during an extremely short time window of only two successive weekends, up to 4 of our teams were simultaneously on the road on behalf of Reiff. During the movie presentations, a service team took care of the tire pressure, general condition, and tread depth of the visitors´ cars in order to establish a direct first contact with the end user. This was the icing on the cake of a very successful event series.