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VW Switzerland

“50 Beetle convertibles as part of the luggage”

 

The general importer of Volkswagen in Switzerland, AMAG, conducted a drive-in cinema tour for selected VW subsidiaries throughout the whole of Switzerland in the framework of a marketing campaign for the relaunch of the Beetle convertible. 50 white and black Beetle convertibles were “part of the luggage”, travelling from one tour stop to the next on two semitrailers. A lottery was organized by Radio Energy for the end users, who could win tickets to allow them to take a seat in one of the Beetle convertibles brought along. Depending on the spatial conditions, guests traveling in their own cars were also able to participate.

3 STEPS TO AN EVENT

01 – CONCEPT PLANNING

Countless events have sharpened our view for the essential, being the reason why we invest our wealth of experience into the concept planning of an open-air cinema event.

02 – MOVIE CONSULTATION

Which movie is the perfect match for my audience? What are the great movies of this season? Which message does a movie convey? Feel free to ask us. We’ll have an answer for you for any type of open-air cinema event. Numerous customers trust our advice.

03 – TECHNICAL IMPLEMENTATION

The perfect location and the right movie – with our technology as a perfect supplement. From small customer events to large public movie theater presentations - we will select the perfect
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