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Reiff Reifen

“A rather unusual campaign”


In preparation for the winter tire season, one of Germany’s largest wholesalers and retailers for car tires conducted a marketing campaign for its branches in Baden-Wuerttemberg in the form of a drive-in cinema. The vast majority of events took place at the customer car parks or open spaces of the branches, partially also on public event spaces if the demand for tickets was extremely high.
Since events were conducted in 14 branches during an extremely short time window of only two successive weekends, up to 4 of our teams were simultaneously on the road on behalf of Reiff. During the movie presentations, a service team took care of the tire pressure, general condition, and tread depth of the visitors´ cars in order to establish a direct first contact with the end user. This was the icing on the cake of a very successful event series.

Event capacities: Between 80 and 250 passenger cars, depending on the size of the event space

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Countless events have sharpened our view for the essential, being the reason why we invest our wealth of experience into the concept planning of an open-air cinema event.


Which movie is the perfect match for my audience? What are the great movies of this season? Which message does a movie convey? Feel free to ask us. We’ll have an answer for you for any type of open-air cinema event. Numerous customers trust our advice.


The perfect location and the right movie – with our technology as a perfect supplement. From small customer events to large public movie theater presentations - we will select the perfect technology for your location.